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    Our values

    At Leading Lady we believe that considered design goes hand-in-hand with consideration for the planet and its people. We care about how our clothes are made and are continually looking into ways we can improve the process. We are committed to transparency, passing on information about materials and suppliers to you. It’s an ongoing journey and we thank you for travelling it with us.   



    Considered design

    High quality fabrics

    Timeless style

    Limited waste

    We are proud to make high quality, timeless garments with longevity. We make to this standard so that you can wear them for a long time. 

    We produce in small quantities, which can mean once a style or size is sold out it is gone, limiting left-over stock and waste. We carry over popular styles so you should be able to find the style you love next season.




    About us

    It’s the first to go on and the very last to come off. And in between, it slips into many roles. From naughtily winking at strangers to being your most loyal and ardent supporter. Accompanying you on your most memorable adventures, and taking their most intimate secrets safely back to the closet. Yes, honey, it is the lingerie we’re talking about.

    Not the regular, boring whites, at the best of times ill-fitting, and riding up the wrong places ‚Äď the kind that makes you itch or twitch in public.¬†We‚Äôre talking smooth and silky, plush and pretty ‚Äď the kind that fits your body like a glove and feels like your second skin. The kind that you hand-pick after hours of coordination with your mood. The kind that feels comfortably sexy, whether you‚Äôre admiring yourself, or are the object of someone else‚Äôs admiration.

    If that’s the kind of relationship you share with your lingerie, you’ve got a little bit of Leading lady in you!

    Leading lady has come a long way and now is a part of a global fund with operations across continents. Leading lady is now the trusted Lingerie, Sleepwear, Loungewear, Activewear, Shapewear & Personal Care brand of over 30Lc urban millennial Indian women. Leading lady took the task of understanding India and its fits by offering solution-based premium innerwear for Indian women stuck with vanilla & one-size-fits-all innerwear options for generations. If with our fits, style, comfort and fashion, we can add a little joy to a woman’s innerwear experience and let her begin her day right, we think our job is DONE!


    Vision & Mission

    The team here at Leading lady is inspired and motivated to bring you beautiful lingerie that looks gorgeous, and always feels comfortable. Highlighting curves you never knew you had, in fabrics and cuts you never knew could so comfortably flatter you, we are committed to providing the high-fashion and premium lingerie that you deserve. 

    We even give you the luxury of browsing through our collections online, in the privacy of your home and having your picks delivered right to your doorstep.

    All parts of our briefs go through rigorous tests before being pieced together, and our premium lace choices become one with your skin under figure-hugging clothes. We design different bras, in different cuts and soft fabrics, to let you choose the balance and support you are looking for, basis the outfit you choose to wear them under. We’ve even got you covered and sometimes uncovered between the sheets, with international designs that take your shape for times of romance, while others come in soft fabrics, perfect to fall into a deep sleep in.

    There’s a little bit of leading lady in all of us, and our intimates are not to be worn they are to be experienced.

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    Extra Discount for New Customers CODE : NEW10
    Gift Card For the Returning Customers